BONPLEX® Purpose
BONPLEX® is a hair care brand aimed at restoring, repairing, and rejuvenating damaged hair.
Established in Korea in 2020, BONPLEX® expanded to the United States in 2022. Currently, it is available in over ten countries worldwide, including Korea, the United States, and Japan.
BONPLEX® Background
Dr. Joo, the developer of BONPLEX®, is a chemist who has spent over 30 years researching and developing amino acids, establishing himself as an expert in the field of extracting amino acids from hair strands.
Despite technological advancements, Dr. Joo collaborated with numerous scientists and hair care experts to address the lack of effective solutions for damaged hair. After numerous trials and errors, they successfully created "BONPLEX®" —a hair care line that resolves damaged hair issues through BONPLEX®'s unique patented components.
BONPLEX® Components
The patented components of BONPLEX® include Isoprone Diamine Sesquimaleate, Cystamine Dimaleate, and Propylene Diammonium Dimaleate. These components efficiently restore disulfide bonding within the hair cortex, proven to rejuvenate damaged hair, leaving it healthy and lustrous.
BONPLEX® Slogan
The brand slogan of BONPLEX® is "Where Hair Care Meets Science," emphasizing BONPLEX® as an innovative hair care brand rooted in scientific principles.
BONPLEX® Philosophy
BONPLEX® emerges at the pinnacle of science, dedication, and empathy. Our products demonstrate our unwavering dedication to the vitality and beauty of hair, offering scientific hair care solutions that restore confidence to those troubled by damaged hair.